Bridging Strategy, Structure & Capital for Scalable Growth


About Us






About Us



2 Bridges Group is a New Zealand-based boutique strategic advisory and business architecture firm headquartered in Auckland.

We focus on integrating strategy, organisational architecture and capital structures to help businesses grow, expand internationally and build long-term value.

Our work centres on two core areas:

• Supporting international companies entering the New Zealand market
• Helping New Zealand businesses redesign their strategy, governance and capital structure for sustainable growth

Through our network of partners, investors and industry specialists across Asia, Australia and the Middle East, we help transform business ideas into scalable and investment-ready platforms.

Our philosophy is simple:

Strategy defines direction.
Structure enables scale.
Capital accelerates growth.





Our Services



Strategy & Market Positioning

Helping companies define long-term strategy, industry positioning and international expansion pathways.

Examples include:

• Market expansion strategy
• Business model development
• Strategic partnerships
• Mergers & acquisitions advisory

Business Architecture

Designing governance, operational and capital structures that enable scalable and investment-ready businesses.

Including:

• Corporate structure design
• Governance frameworks
• Compliance alignment
• Organisational architecture

Capital & Strategic Investment

Connecting businesses and projects with strategic investors, funds and Strategic capital partners.

Focus sectors include:

• Renewable energy
• Infrastructure
• Industrial technologies
• Cross-border investment




Our Team & Advisors


Martin Tong

Founder & CEO, 2 Bridges Group. 20+ years in cross-border investment, corporate strategy, and legal advisory.

Chris Choi

Co-founder & COO, 2 Bridges Group. Specialises in business architecture, operations execution, and strategic delivery.

Lili Wang

Office Manager, 2 Bridges Group. Coordinates operations, documentation, and cross-team execution across projects and partners.

Kevin Parish

Consulting Partner, former NZTE Trade Commissioner (Hong Kong & Macau). Deep experience in trade and market entry.

Robin  La  Pere

Consulting Partner, franchise and growth specialist. 25+ years in channel development, business expansion, and sales acceleration.

Liam Corkery

Consulting Partner, former NZ Trade Commissioner to Beijing. Expert in investment, partnerships, and M&A.

Cali Chan

Brisbane Partner, 2 Bridges Group. 17+ years in finance, risk control, and corporate structuring.


Clients & Strategic Partners







Contact Us

2 Bridges Group

Auckland | Christchurch | Shanghai | Brisbane

If you have any questions or need assistance, please don't hesitate to contact us. We are happy to help you.





Disclaimer

2 Bridges Group disclaims all liability for any claim, loss, demand, or damage of any kind (including negligence) arising from or in connection with the use of this website or any information, content, or materials contained on it or on any linked websites.