Building Bridges Between Strategy, Structure & Capital
About Us
About Us
2 Bridges Group is a New Zealand-based boutique strategic advisory and business architecture firm headquartered in Auckland.
We focus on integrating strategy, organisational architecture and capital structures to help businesses grow, expand internationally and build long-term value.
Our work centres on two core areas:
• Supporting international companies entering the New Zealand market
• Helping New Zealand businesses redesign their strategy, governance and capital structure for sustainable growth
Through our network of partners, investors and industry specialists across Asia, Australia and the Middle East, we help transform business ideas into scalable and investment-ready platforms.
Our philosophy is simple:
Strategy defines direction.
Structure enables scale.
Capital accelerates growth.
Our Services
Strategy & Market Positioning
Helping companies define long-term strategy, industry positioning and international expansion pathways.
Examples include:
• Market expansion strategy
• Business model development
• Strategic partnerships
• Mergers & acquisitions advisory
Business Architecture
Designing governance, operational and capital structures that enable scalable and investment-ready businesses.
Including:
• Corporate structure design
• Governance frameworks
• Compliance alignment
• Organisational architecture
Capital & Strategic Investment
Connecting businesses and projects with strategic investors, funds and Strategic capital partners.
Focus sectors include:
• Renewable energy
• Infrastructure
• Industrial technologies
• Cross-border investment
Our Team & Advisors
Martin Tong
Founder & CEO, 2 Bridges Group. 20+ years in cross-border investment, corporate strategy, and legal advisory.
Chris Choi
Co-founder & COO, 2 Bridges Group. Specialises in business architecture, operations execution, and strategic delivery.
Liam Corkery
Consulting Partner, former NZ Trade Commissioner to Beijing. Expert in investment, partnerships, and M&A.
Lili Wang
Office Manager, 2 Bridges Group. Coordinates operations, documentation, and cross-team execution across projects and partners.
Kevin Parish
Consulting Partner, former NZTE Trade Commissioner (Hong Kong & Macau). Deep experience in trade and market entry.
Robin  La  Pere
Consulting Partner, franchise and growth specialist. 25+ years in channel development, business expansion, and sales acceleration.
Cali Chan
Brisbane Partner, 2 Bridges Group. 17+ years in finance, risk control, and corporate structuring.
Anthony Gold
Strategic Partner, 2 Bridges Group; Executive Director, AGMC Group. 20+ years in strategy and business development.
Clients & Strategic Partners
Contact Us
2 Bridges Group
Auckland | Christchurch | Shanghai | Brisbane
If you have any questions or need assistance, please don't hesitate to contact us. We are happy to help you.
Disclaimer
2 Bridges Group disclaims all liability for any claim, loss, demand, or damage of any kind (including negligence) arising from or in connection with the use of this website or any information, content, or materials contained on it or on any linked websites.